Community Builders Challenge
Client: Comic Relief US + Red Nose Day + The LEGO Group
Project: Served as Creative Director for the creation and development of a new partnership initiative between Red Nose Day and The LEGO group. The Community Builders Challenge is a new program having children engage and learn the important skills of empathy and kindness through play as they collaborate to build their dream community.
Role: Concept Development • Campaign & Program Management • Marketing Strategy • Creative & Art Direction • Film & Video Production • Design Direction • UX/UI • Photography
Art Director: Olivia Escobedo
Copy & Campaign Writing: Althea Perley
Graphic & Motion Design: Christy Castillo
Video Editor: Christian O'Toole
Social Media: Mariana Gutierrez
Video Production: Lens End Media
Project Manager & Marketing Lead: Anna Lai
Community Builders Challenge teacher curriculum and classroom activity sheets.