Grae Enterprises - Lifestyle Site Imagery

Project:
Photography, marketing and website design for corporate event planning company Grae Enterprises.

Challenge:
Represent the sophisticated and professional Grae lifestyle primarily through images that would be used as the basis for their new website.

Concept:
Beginning by using upscale locations and a diverse multi-cultural cast to create an atmosphere that perfectly captures what the Grae lifestyle is all about. The idea was to have well-dressed urban young professionals in natural and relaxed settings interacting with each other while trying to not have everything feel generic. The client indicated that their corporate color of choice was purple; this would become the color accent we tried to use whenever possible, in clothing, accessories and props.

Execution:
The first step was setting up multiple casting calls to find the right balance and mixture of people that represented the Grae lifestyle. The locations would play an equally important role in setting the tone and mood for the shoot. With the aid of the client we where able to secure a trendy men’s clothing boutique and a open space loft that also allowed us rooftop access. Orchestrating the eight hour shoot that comprised of nine different setups using a total of ten models was no easy task but allowed us a wide range of options for use on the final website.

Result:
The Grae Enterprises site would launch to much fanfare and the images would grace not only the main site but subsequent marketing and advertising materials.

Credits:
Art Direction & Photography: Ridwan Adhami
Graphic Design: William Pope
Web Development: Cameron Moore
Branding Design: Edward Ofori
Makeup Artist: Admin
Hair Stylist: Katherine Zaleski
Photo Assistant: Tolga Kavut